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Private Label vs. Consumer Brand: The Competition for Shelf Space
The continued growth of organic fresh produce has spurred a debate on the value of consumer brands compared to their private label counterparts—and its impact on overall sales. Private Label vs. Consumer Brand: The Competition for Shelf Space will explore the changing dynamics and challenges of traditional consumer brands as they face off against private label to win the wallet and minds of organic consumers, as part of the second announced educational session at Organic Produce Summit 2022. …