Traven’s session will highlight the essential components of plant introductions, giving breeders, growers, and retailers valuable insight that can make the difference between success and failure. …
He’ll look at the many facets of plant introduction including trialing, propagation, protocols, supply chain, protection, and marketing. Getting started on the right foot is critical. Traven will also share notable examples of success and failure in plant introductions. …
At the 2019 Farwest Show Dr. Bridget Behe, professor of horticultural marketing at Michigan State University, will deliver two retail-garden-center-focused addresses on merchandising and pricing. …
The 2019 Farwest Show, August 21–23 in Portland, Oregon, will showcase four of the area’s best garden centers on its Go-to Garden Centers Retail Tour from 7:30 a.m. to 6 p.m. on Tuesday, August 20. Highly rated on Google and Yelp, the retail locations on this tour will inspire registered guests by showing them merchandise displays, product designs, retail space layouts and other ideas that are worth emulating. …
The 2019 Farwest Show, August 21–23 in Portland, Oregon, will offer three tours from 7:30 a.m. to 6 p.m. on Tuesday, August 20. Every year, Farwest tours explore the dynamic facilities of Portland’s thought leaders in the green industry. This year’s three tracks will look at retail garden centers, sustainable business processes and procedures, and wholesale nursery operations. The Farwest tours are sponsored by The Peters Company of Wilsonville, Oregon. …
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