Some grocery shoppers have been driven to try online shopping by promotions, advertising or even curiosity, only to revert back to their established, preferred habits of in-store food shopping. Only 10% of shoppers are frequent (at least once every two weeks) online shoppers. …
While ecommerce continues to be the fastest-growing channel, the online shift of edible grocery (comprising food and beverage) has been relatively slow when compared to other categories. …
The number of US shoppers buying groceries online, even if only occasionally, is substantial and growing rapidly. …
Brands are competing to capture customers who want to order groceries online. Our survey delves into which grocery pickup and delivery services Americans are using and how much they’re spending. …
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