OMNICOM

Omnicom Announces Collaboration with Kroger Precision Marketing to Reduce Media Waste, Enhance Consumer Experiences

June 23, 2022 Kroger Precision Marketing

Omnicom Media Group, the media services division of Omnicom Group Inc. announced a strategic collaboration with Kroger Precision Marketing (KPM) that will deliver early-adopter opportunities to Omnicom clients. Kroger Precision Marketing is the retail media network powered by 84.51°. …

Kroger Names First-Ever Agency of Record: DDB New York

July 24, 2019 Kroger

Kroger announced today it has named DDB New York as its official Agency of Record (AOR) after a historic competitive pitch process. As Kroger’s first-ever creative AOR, DDB will be responsible for developing a refreshed, stronger brand identity to support the company’s vision of serving food inspiration and uplift through Restock Kroger and beyond. …