A New Generation of Non-Dairy Milks is on the Rise

April 16, 2025 Katie Stone, Vogue

Soy, almond, and of course, oat milk are commonplace in both grocery aisles and cafes alike—and like every trend arc, we’re now starting to see a new generation of fringe dairy alternatives emerge.

A Bezos-Backed Plant-Based Milk Made With AI, Cabbage, and Pineapple is Now Available at Whole Foods

NotCo, a self-described “food-tech” company, has rolled out its vegan whole and 2% reduced-fat milk at over 450 Whole Foods across the US.