Natural Delights Prepares Retailers for Ramadan

January 23, 2025 Bard Valley Natural Delights

With the impending New Moon, Natural Delights is preparing their retailers with 2-, 5-, and 11-pound date boxes to satisfy the demand driven by Muslim shoppers preparing for Ramadan. Based on the lunar calendar, the observance starts on February 28th this year, but stores are advised that celebrators will start acquiring dates mid-February to have a surplus for the month of festivities ahead. 

Oasis Date Launches as North America’s Largest Date Grower and Processor

October 2, 2024 Oasis Date

Oasis Date launches with significant scale and vertical integration through its 5,000+ farmed acres of organic Medjool dates and a 500k square foot processing footprint. Oasis Date is also the majority supplier to North America’s leading date brand, Natural Delights®, which enjoys category leadership in sales and distribution. While the Oasis Date name may be new, the farming and processing businesses on which it was built have operated for years.

Natural Delights Celebrates Internal Promotions as Company Continues to Expand

August 17, 2024 Natural Delights

Natural Delights is proud to announce the promotion of three dedicated team members as the company continues to experience year-over-year growth. These internal advancements reflect the brand’s commitment to developing its talent in tandem with expanding its reach and impact in the date market.

Natural Delights Promotes David Baxter to VP of Sales & Marketing

July 29, 2024 Natural Delights

Natural Delights® is proud to announce the promotion of David Baxter to Vice President of Sales and Marketing. David has been an integral part of the Natural Delights team for the past six years, demonstrating exceptional leadership and vision for the company.

Natural Delights Welcomes Hector Altamira as New CEO Following Tim Rooney Departure 

After eight years of dedicated service, Natural Delights® Chief Executive Officer Tim Rooney is stepping down from his role to pursue new opportunities. The brand is thrilled to announce that Hector Altamira, who has played a pivotal role in various positions, most recently as the company’s Chief Operations Officer, will assume the position of CEO effective April 1.