National Watermelon Promotion Board (NWPB) is excited to announce the call for entries for their 16th annual Watermelon Retail Merchandising Contest. Retail chains, independent retailers, and commissaries are invited to compete for over $10,000 in cash and prizes. …
The National Watermelon Promotion Board (NWPB) is excited to share the findings of its latest consumer research study, unveiling insights into the evolving preferences and behaviors of younger watermelon consumers aged 18-34. This study reveals that this demographic is more health-conscious, exhibits creativity in the kitchen and has more adventurous palates, demonstrating an enthusiasm for cooking and exploring new watermelon recipes. …
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