Buck Wehrbein, with a 45-year career in the cattle feeding sector, brings decades of dedication to the industry and leadership experience to NCBA’s top leadership post. …
The National Cattlemen’s Beef Association (NCBA) slammed the Dietary Guidelines Advisory Committee’s unhinged recommendations that propose replacing high-quality proteins like beef with beans, peas, and lentils. …
Established in 1991 and funded by the Beef Checkoff, the National Beef Quality Audit (NBQA) helps the beef industry discover what it needs to change to improve the perception of its products. Conducted every five years, the NBQA identifies what “quality” and “value” mean to different beef industry sectors and consumers. …
The farm to fork trend is everywhere and with summer grilling season approaching the Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, is sharing how raising sustainable beef and grilling up a juicy steak are closely connected. Celebrity Chef Lamar Moore and Rancher John Coleman Locke, owner of J.D. Hudgins Ranch, got together to talk more about sustainability and recipes. …
As a contractor to the national Beef Checkoff, NCBA is focused on beef promotion and research to help drive demand for beef. However, we cannot do it alone, and that is why we value our partnerships with you. Without your efforts to get beef onto the consumers’ plates, we will not be able to maintain the strong demand we currently see for our great product. …
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