MountainKing’s COVID Relief Efforts Top 1.6 Million Pounds of Fresh Potatoes for Houston Food Bank

April 16, 2021 MountainKing

One year after making its first COVID-19 relief delivery to the Houston Food Bank, MountainKing has now shipped more than 1.6 million pounds of fresh potatoes to the non-profit organization dedicated to providing nutritious meals to those in need.

MountainKing Introduces Marketing Support Program for Gourmet Butter Reds

March 25, 2021 MountainKing Potatoes

As shoppers look to prepare lighter and healthier springtime dishes, MountainKing is rolling out new marketing support for its Butter Reds, one of the company’s most versatile gourmet varieties offering the cooking qualities of a red potato with the flavor of a gold.

MountainKing Rolls Out Half-Pallet Bins to Address Re-Stocking Challenges

March 1, 2021 MountainKing Potatoes

As produce managers stretch their limited staffs to stay on top of re-stocking high-velocity items, MountainKing is stepping up with a merchandising solution aimed at minimizing re-stocking time while stimulating impulse purchases of its fresh potatoes.

MountainKing Finds High-Impact Display Sleeves Generate Double-Digit Retail Sales Increase

January 26, 2021 MountainKing

Just as quick-service restaurants use enticing menu board images to drive sales of combo meals, double-meat burgers, jumbo-sized slushies and other selections, retail grocers are relying on the same concept to capture the attention of shoppers seeking a suitable side dish for their next prepared, at-home meal.

MountainKing Steps Up Production of Small Varieties as Industry-Wide Packing Capacity Issues Loom

November 5, 2020 MountainKing Potatoes

MountainKing Potatoes is doubling down on efforts to fill orders of its smaller-sized varieties as retailers brace for packing capacity issues due to a recently authorized fourth round of purchases for the USDA Farmers to Families Food Box program, continued consumer stockpiling during COVID and an increased demand for in-home cooking during the holidays.