Third Assessment of Effects of Covid-19 For Consumers of Flowers and Plants

August 24, 2021 Flower Council of Holland

Research agency Motivaction has studied the effects of Covid-19 on consumer’s buying intention of flowers and plants for the third time in June 2021 on behalf of the Flower Council of Holland. The research focused on consumers in Germany, France, the Netherlands and the United Kingdom, and the key conclusion is that consumers still think that flowers and plants are important.