Insights From a Floral Wholesaler
Bill LaFever, PFCI, President of Bill Doran Company offers insights and tips for Mother’s Day that are so helpful that we wanted to share them. …
Mother’s Day
6 Tips For Best-Ever Mother’s Day Floral Sales
Well, here we go… straight into the biggest floral holiday of the year! Mother’s Day has always been a major income-maker for the entire retail industry: Since 2007, Mother’s Day spending in the US has increased by 70%, to $26.7 billion in 2020 — and 2021 seems to be on track to continue that high-spending trend. …
SAF Surveys Show Strong Mother’s Day Results
Floral industry and consumer studies conducted by the Society of American Florists show overwhelmingly positive Mother’s Day sales results despite a global pandemic. …
SAF Touts Importance of Flowers and Tackles Negative Publicity in Run-Up to Mother’s Day
Flowers make us happier, according to behavioral research conducted at Rutgers, The State University of New Jersey. Never has that been more important than right now with the evolving situation of COVID-19, and SAF spread that message in the media leading up to Mother’s Day. …
COVID-19 Wilts Floral Industry, But Florists Hopeful to Make Mother’s Day Comeback
“We will be at 70 to 75 percent normal,” said Tucson, Ariz., florist Don Coleman. “I mean, losing weddings, losing the front of the store, big impact — but again we’re seeing increases online.” …
