Mars Unveils Multi-Million Dollar Sustainable Dairy Plan, ‘Moo’ving Dairy Forward’

May 8, 2024 Mars, Incorporated

As part of the Moo’ving Dairy Forward Sustainable Dairy Plan, a new industry-leading collaboration with dairy cooperative FrieslandCampina, one of the world’s largest dairy producers, is set to result in the establishment of the Mars-FrieslandCampina Sustainable Dairy Development Program – an unprecedented initiative that will dedicate a group of farms to Mars’ dairy supply. To deliver more sustainable dairy, the program will serve as a platform where new practices and innovative technologies can be refined and scaled-up in a focused and accelerated environment, with an ultimate goal of broader adoption across the entire co-op.