Downward Trend in Milk Drinking Having a Big Effect on Dairy Farmers

August 29, 2022 Ameera David, WXYZ

Fluid milk sales are down and have been in decline for years and the change has had a far-reaching impact.

Baylor Collaborative on Hunger and Poverty Expands Add Milk! Campaign to Select ShopRite New Jersey Stores

July 7, 2022 Baylor University

The Baylor Collaborative on Hunger and Poverty (BCHP) is expanding an innovative Add Milk! program to select ShopRite stores in New Jersey, providing an incentive for participants of the Supplemental Nutrition Assistance Program (SNAP) to purchase healthy fluid milk.

Fluid Milk Consumption Continues Downward Trend, Proving Difficult to Reverse

The USDA, Economic Research Service (ERS) Food Availability (Per Capita) Data System shows that U.S. daily per capita consumption of fluid milk decreased over each of the past seven decades. Between 1990 and 2000, it fell from 0.78 cup to 0.69 cup (an 11.5-percent decline). By 2010, it was down to 0.62 cup (10.1 percent lower than it had been in 2000). Compared with each of the previous six decades, U.S. daily per person fluid milk consumption fell at its fastest rate in the 2010s.

Pandemic Gave Yogurt Consumption a Needed Boost

June 28, 2022 Freedonia Group 

As consumers ate more meals at home, they also purchased more yogurt, including trying new brands and formats. Interest in yogurt as both a healthy snack and a better-for-you dessert rose, driving numerous introductions of innovative yogurt styles and flavor profiles, many premium items.

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MilkPEP Selects GALE to Lead Marketing Efforts as Americans Increasingly Embrace Milk Consumption

March 19, 2021 GALE

With milk consumption resurging as people largely stayed home and went online in unprecedented numbers last year, MilkPEP set out to choose a new type of brand partner to bring a modern and integrated approach to storytelling and marketing.