90% of Americans Want to Know Where Their Beef Comes From

October 29, 2019 Mike Galloway, Rancher

More than ever, consumers are paying attention to their food and its origins. If you want to know where that mango came from, all you have to do is to look at the label. But when it comes to beef, it’s much harder to tell—especially for consumers who want to purchase meat that was raised and butchered in the U.S., says Mike Galloway.