February U.S. eGrocery Sales Total $7.9 Billion, Down 10% versus Year Ago
The U.S. online grocery market finished February with total monthly sales of $7.9 billion, down 10.5% compared to 2023, according to the most recent Brick Meets Click/Mercatus Grocery Shopper Survey fielded February 28-29, 2024. Lower average order values (AOV) were the central catalyst driving the downward year-over-year sales trends as Ship-to-Home dropped 15.4% and Pickup fell 12.8%. Delivery, the only method to expand sales, was up 4.7%, aided by a strong rebound in monthly active users (MAUs) versus last year. …
