For the first time ever, Joolies is debuting Deglet Noor dates, known as the “Queen of Dates.” Slightly firmer and less sweet than Medjool, Deglet Noors are a versatile superfruit commonly used in baking, salads, and snacks like energy bars. Now, Joolies is offering both the King (Medjool) and Queen (Deglet Noor) of Dates, reinforcing its position as the go-to brand for premium date products. …
With the impending New Moon, Natural Delights is preparing their retailers with 2-, 5-, and 11-pound date boxes to satisfy the demand driven by Muslim shoppers preparing for Ramadan. Based on the lunar calendar, the observance starts on February 28th this year, but stores are advised that celebrators will start acquiring dates mid-February to have a surplus for the month of festivities ahead. …
This year’s in-store shipper features a QR code, making it simple for shoppers to enter the sweepstakes while browsing. Building on the success of last year’s sweepstakes, which drew 140,000 entries, the brand anticipates strong engagement with this year’s eye-catching display. …
Oasis Date launches with significant scale and vertical integration through its 5,000+ farmed acres of organic Medjool dates and a 500k square foot processing footprint. Oasis Date is also the majority supplier to North America’s leading date brand, Natural Delights®, which enjoys category leadership in sales and distribution. While the Oasis Date name may be new, the farming and processing businesses on which it was built have operated for years. …
Natural Delights® is proud to announce the promotion of David Baxter to Vice President of Sales and Marketing. David has been an integral part of the Natural Delights team for the past six years, demonstrating exceptional leadership and vision for the company. …
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