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Daily Harvest’s AI Strategy is Giving Customers What They Want

Daily Harvest uses AI to drive product searches and recommendations for the 100 or so SKUs, or product codes, in its catalog. Sifting through all this data to recommend products based on each customer’s dietary needs and unique preferences would be nearly impossible if it relied on humans alone. AI allows the company to quickly analyze customers’ orders and website browsing history to incentivize them to try new products and reorder.