Produce
Frieda’s Introduces Lunar New Year to the Produce Aisle
Frieda’s is innovating to recognize it as Lunar New Year to be more inclusive of all Asian cultures that celebrate the holiday. This is a great opportunity to bring into your store shoppers who are familiar with or curious about Asian cuisine, while appealing to shoppers of all Asian descents. The Year of the Pig will begin on February 5 and be celebrated through February 19.... Read more
January 10, 2019 | 3 min to read