Lightlife

Lightlife Debuts Breakthrough National Campaign, ‘Simple Ingredients for a Full Life’

September 28, 2021 Greenleaf Foods, SPC

Lightlife unveiled a new integrated marketing campaign that illustrates the company’s belief in simple, delicious, plant-based food. The 30-second spots, aptly named “Thrive” and “Inside,” will air across a variety of television, online video and social channels in North America, and feature the distinctive voice of award-winning actor Awkwafina. Set against breathtaking nature scenes, the films encapsulate Lightlife’s ethos in living well, eating clean, and keeping things simple. …

Lightlife and Celebrity Tattoo Artist Bang Bang Host Pop-Up Tattoo Shop, Celebrating Hot Dog Enthusiasts Everywhere

June 7, 2021 Greenleaf Foods SPC

Calling all hot dog lovers: are you hungry for a new tattoo? If your summertime indulgence just isn’t enough, Lightlife®, owned by Greenleaf Foods, SPC, is teaming up with tattoo artist Bang Bang to offer hot dog enthusiasts1 the chance to get Bang Bang’s custom-designed Smart Dog Tattoo, for free. …

Lightlife Transforms Plant-Based Portfolio, Offers More Clean Plant-Based Protein Choices than Any Brand in the Category

May 5, 2021 Greenleaf Foods SPC

Lightlife®, owned by Greenleaf Foods, SPC, has transformed its portfolio of products to meet high consumer demand for plant-based food that’s made with simple, recognizable ingredients. …

Greenleaf Foods Expands Field Roast and Lightlife Plant-Based Products at Whole Foods Market Stores Nationwide

April 9, 2021 Greenleaf Foods SPC

Whole Foods Market will be the first retailer to sell the Field Roast Signature Stadium Dog and will expand its Lightlife offerings to include Lightlife Plant-Based Italian Sausages and Plant-Based Breakfast Patties in all regions nationwide. …

Pizza Nova to be First to Launch Field Roast’s Plant-Based Pepperoni

January 12, 2021 Greenleaf Foods, SPC

Pizza Nova and Greenleaf Foods, SPC, owner of Field Roast Grain Meat Co™ (“Field Roast”), announced today the addition of Field Roast Plant-Based Pepperoni to all Pizza Nova locations. Delivering a similar flavor and texture as traditional pork pepperoni, this is the first time Field Roast Plant-Based Pepperoni will be available to consumers anywhere. …