Meat & Poultry
New Survey from Label Insight Reveals Which Loosely-Regulated Marketing Claims Motivate Shoppers to Buy
A new survey found that while "natural" is a non-regulated claim on food packaging, the word would be most likely to motivate over half (53 percent) of Americans to purchase a product this year. The survey of 1,000 U.S. adults by Wakefield Research for Label Insight, the market leader for transparency, uncovered which loosely regulated claims would most likely influence consumer purchase behavior.... Read more
March 20, 2019 | 4 min to read