Viral Dubai Chocolate Trend: A Sweet Opportunity for Bakers, Patissiers, and Chocolatiers Alike

January 30, 2025 Puratos

The trend began with a chunky chocolate bar by Fix Chocolate, filled with gooey pistachio paste and crispy toasted knafeh pastry. Social media exploded with videos of people breaking open the bar, delighting as the oozy filling spills out. Initially exclusive to Dubai, it quickly became known as the “Dubai bar” or “Dubai chocolate”.