In addition to driving awareness of Zespri Kiwifruit, Zespri’s in-store displays, digital programs and incentives propelled shoppers to purchase Zespri’s Kiwifruit, keeping the Zespri brand in the #1 position across the category in terms of total sales and total dollar growth. …
Retailers are encouraged to prominently display the #1 selling and best-tasting Zespri Kiwifruit so consumers can find their favorite Green and SunGold Kiwi varieties. The famous Zespri KiwiBrothers are inviting consumers to “Taste the Obsession” through media, sampling and event activations this summer—all designed to drive shoppers to retailers’ produce section. …
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