Zespri’s “Let your Taste Wander” Campaign Propels SunGold Kiwi
The “Let your Taste Wander” campaign helped propel Zespri’s SunGold to the #1 branded kiwi in the category, up 19 percent vs. last year. Overall, Zespri dollar sales have increased over 28 percent vs. a year ago, which is five times faster than the total kiwifruit category.* …