
Zespri Starts Season as #1 Fastest Growing Fruit in Fruit Bowl
Following favorable growing conditions, the 2025-26 harvest is projected to see an increase to over 200 million trays across varieties to be sold worldwide. …
Following favorable growing conditions, the 2025-26 harvest is projected to see an increase to over 200 million trays across varieties to be sold worldwide. …
Over 2 million varieties were trialled to identify the best combination of eating and storage qualities, as well as optimal yields for growers. In 2020, a dedicated undercover research and development block was established at the MG Group-owned growing operation, Kaipaki Berries, to master the growing conditions specific to New Zealand. …
Known for their precision and care in handling fresh produce from around the globe, the company has invested in a number of new fully automated lines for packing tropical fruit, citrus and onions. …
In addition to driving awareness of Zespri Kiwifruit, Zespri’s in-store displays, digital programs and incentives propelled shoppers to purchase Zespri’s Kiwifruit, keeping the Zespri brand in the #1 position across the category in terms of total sales and total dollar growth. …
Retailers are encouraged to prominently display the #1 selling and best-tasting Zespri Kiwifruit so consumers can find their favorite Green and SunGold Kiwi varieties. The famous Zespri KiwiBrothers are inviting consumers to “Taste the Obsession” through media, sampling and event activations this summer—all designed to drive shoppers to retailers’ produce section. …
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