As part of the campaign, King’s Hawaiian is hosting a sweepstakes, promoted via in-store signage, that offers opportunities to score gift cards and a virtual meet-and-greet between a winning youth soccer team and Alex Morgan herself. The gift cards will be awarded so that parents and coaches can stock their child or team up with the essentials. …
In grocery stores all around the country, consumers will find Minions-themed signage and even limited-edition King’s Hawaiian packaging featuring everyone’s favorite mischievous Minions. …
King’s Hawaiian, known for its irresistibly soft and fluffy products, has been announced as the official bread of the Toronto Maple Leafs. To elevate this new partnership, King’s Hawaiian opened a branded concession stand that combines its beloved bread products with Maple Leaf Sports & Entertainment’s elevated culinary offerings, in the home of the Maple Leafs, Scotiabank Arena, on February 1. …
King’s Hawaiian® announced today a new two-year partnership with football legends Eli and Peyton Manning. The brothers will tackle a new central role in the brand’s omnichannel marketing campaign, starring in ad spots about the ultimate weekend gathering – Slider Sunday, a weekly ritual that brings families and friends together over irresistible King’s Hawaiian sliders. …
Holiday travel is notorious for being hectic – in fact, according to Amtrak, Thanksgiving is its busiest travel week of the year*. Eager to transform one of the biggest holiday stresses into an enjoyable experience, King’s Hawaiian – makers of the #1 branded dinner roll in the U.S. and a must-have for any holiday feast – is harnessing its dinner table magic to help travelers get into the holiday spirit earlier this year. …
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