The 2024-25 season will feature an evolution of last year’s consumer advertising campaign with a deeper dive into the personalities of different varieties, while continuing to educate and inspire consumers with bold and approachable recipes that celebrate the versatility of pears. …
During the conference, WAPA (World Apple and Pear Association) released its forecast for the upcoming season of 2024/2025. The forecast for apples is set at 10,2 million t, 11,3% lower than last year. The pear crop shows a slight recovery from 2023, increasing by 4,9% to 1,79 million t. …
Jeff Correa will continue in his current role as Director of International Marketing at Pear Bureau Northwest (PBNW) as he takes over the duties as Manager of the FPC from Kevin Moffitt, who has held the position since 2001. Moffitt will be moving into a mentoring role at PBNW for the upcoming year, which begins July 1. …
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