As businesses and communities cross the six-month mark of working partially or completely from home, creative use of digital communication tools has surged across industries. California-based global avocado marketer Index Fresh has adapted to this model by launching its virtual ‘Meeting in the Grove’ program to connect its sales team with clients and growers. …
In a strong move to bolster their sales efforts, Susie Rea joins the Index Fresh team this month. Rea has a great reputation in the avocado industry and brings with her an extremely successful 23-year career in produce sales, supported by strong industry relationships globally. …
Index Fresh is seeing peak volume of its Peruvian avocado this month, with volume up by 15-20 pct compared to last year. Avocados from Peru have been available since May and will continue to be in the market until September. …
Index Fresh is in its third round of offering Colombian avocados with a swift five-week window closing later this month. The global avocado marketer has had two previous rounds of bringing the Colombian fruit to the U.S. market; running those first two rounds as pilot projects. …
Index Fresh is eager to kick off its season of marketing the GEM avocado, a precious new variety that is expanding the California avocado category. The worldwide avocado marketer is looking to double the volume of its GEM offering from last year. …
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