Impossible Foods

Impossible Foods Names Leslie Sims New Chief Marketing and Creative Officer

November 9, 2022 Impossible Foods

California-based Impossible Foods today announced that award-winning creative and marketing veteran Leslie Sims will be its new Chief Marketing and Creative Officer in a newly created leadership role. Sims will officially join the food and climate company on Jan. 1, 2023 from Deloitte Digital, where she built a modern, multidisciplinary demand marketing engine in her role as U.S. Chief Creative Officer of Deloitte Digital. …

Valley Fine Foods Debuts Retail’s First Co-Branded Egg Bites With Impossible Foods

October 12, 2022 Valley Fine Foods

Valley Fine Foods, LLC, creators of Three BridgesTM Egg Bites, announced the release of the first co-branded baked egg bite featuring ImpossibleTM Beef Made from Plants, available in nationwide Kroger stores as well as select Albertsons, Raley’s and Safeway locations. The new Three Bridges Cheese & ImpossibleTM Egg Bites offers vegetarian and flexitarian consumers alike a new way to enjoy a delicious, high-protein breakfast that is ready in 60 seconds. …

Impossible Foods Closes $500M in New Funding Amid Record Growth

December 2, 2021 Impossible Foods

California-based Impossible Foods announced that it has secured approximately $500 million in its latest funding round, led by existing investor Mirae Asset Global Investments with participation from other existing Impossible Foods investors. …

Impossible Pork Made From Plants Outperforms Pork From Pigs in Hong Kong Debut

September 29, 2021 Impossible Foods

Impossible Foods announced the commercial launch of Impossible Pork Made From Plants, available in restaurants in Hong Kong starting on Oct. 4 and in Singapore later this fall. Chef David Chang will debut Impossible Pork at his famed Momofuku Ssäm Bar at Pier 17 in New York City. …

Impossible Foods Surpasses Animal Meat With Impossible Chicken Nuggets Made From Plants

September 7, 2021 Impossible Foods

Impossible Foods announced the launch of its newest product – Impossible Chicken Nuggets Made From Plants – marking a major milestone in consumers’ preference for plant-based products. …