Impossible Foods’ flagship product is now available in packages of two pre-formed, quarter-pound (4-oz) patties at nearly 2,000 grocery stores nationwide owned by The Kroger Co., America’s largest grocery retailer. …
Bad news for anyone who uses Thesaurus.com to come up with brand names: Citing trademark concerns, a European court just blocked Nestlé from naming its plant-based burger line the “Incredible Burger.” …
Impossible Burger debuted on store shelves earlier this month, immediately becoming the No. 1 product sold at some of America’s favorite grocery stores — and remaining the top performer ever since. …
Friends of the Earth filed an objection to Impossible Foods’ grocery store plan, arguing that the faux meat maker’s “magic ingredient,” soy leghemoglobin or “heme,” has not been adequately tested for safety because only the company has done assessments. …
Sodexo’s decision to use and serve the Impossible™ Burger isn’t just a result of the meat-alternative’s award-winning taste and high consumer approval rating, but its environmental benefits. …
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