Retailers across the country took home more than $150,000 in cash and prizes for their winning entries in this year’s Idaho® Potato Lovers Display Contest. And IPC reports that test stores with secondary displays of Idaho russets deliver a nearly 10 times growth advantage, while comparison stores with no secondary display achieve an average category growth of only 2.5 percent.
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Ten years ago the Big Idaho Potato Truck hit the road for a year-long tour to celebrate the Idaho Potato Commission’s (IPC) 75th anniversary. Fast forward a decade and three giant taters later to a national phenomenon that folks still clamor to photograph and share on social media. The Big Idaho Potato Truck was the inspiration for the New Year’s Eve Potato Drop and Big Idaho Potato Hotel, which have both been recognized by media around the globe. …
Idaho potatoes have been the naming sponsor of America’s most exciting cold weather bowl game, the Famous Idaho Potato Bowl (FIPB), for 10 years, and 2021 didn’t disappoint the fans in the stands and the two million folks who watched the high-scoring game live on ESPN. …
It’s always summer in sun-drenched Key West, Florida, where a seven-day resort getaway for two awaits the winner of the Idaho Potato Commission’s 2022 Idaho® Potato Lovers Display Contest sweepstakes. …
‘Tis the season to win…especially Idaho® potato swag! The Idaho Potato Commission (IPC) is giving away over $30,000 in cash and prizes in its first ever Ida-Ho-Ho-Ho Scratch-Stakes. Simply scratch your electronic game piece to find out if you’re an instant winner. If you’re not, you’ll be entered to win the grand prize, $1,000. …
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