According to the study, 72% of shoppers say the economy has directly impacted their grocery spending habits, with a majority trading down to lower-priced alternatives in the face of rising grocery costs. In turn, marketers are placing greater emphasis on customer acquisition and long-term brand building to differentiate as private label competition grows. …
Going forward, Ibotta will be Instacart’s preferred third-party coupon provider across all eligible categories of items on its mobile app and website. For CPG brands, this new partnership creates an enhanced opportunity to reach consumers across Instacart’s marketplace of more than 1,500 retail banners with a footprint of more than 85,000 stores across North America. …
Ibotta, a leading technology company providing digital promotions and performance marketing solutions, announced today that Schnuck Markets, Inc. has joined the Ibotta Performance Network (IPN), the first digital network that delivers promotions in a coordinated fashion across retailer platforms, large third-party publisher sites, and Ibotta’s leading direct-to-consumer properties. …
Walmart and Ibotta, a leading cash back rewards platform in the United States, announced a strategic agreement to create and launch a new digital offers program on Walmart.com and the Walmart app. Through this new program, Walmart customers will have access to hundreds of cash rebates on popular products, adding another dimension to the retailer’s Every Day Low Price promise. …
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