Hy-Vee Hires CEO of Saatchi & Saatchi X as its New Chief Marketing Officer

April 3, 2024 Hy-Vee

Hy-Vee, Inc. announces the hiring of Jessica Hendrix, most recently President & CEO of Saatchi & Saatchi X, a full-service and shopper marketing agency of parent company Publicis Groupe. Hendrix will begin her position at Hy-Vee on April 16.

WayFare Announces Hy-Vee Will Carry Its Entire Line of Dairy-Free Yogurts

September 28, 2023 WayFare

WayFare, a plant-based company serving the dairy-free community, announces the grocery chain Hy-Vee is now carrying its entire yogurt line, Certified Free From™ the Top 9 Allergens* and made from a base of pumpkin seeds, butter beans and oats.

Hy-Vee Offers Access to its Diverse Portfolio to Launch New Kind of Retail Media Network

September 26, 2023 Hy-Vee

Hy-Vee, Inc. officially launched its full-scale retail media network at Groceryshop 2023 this week in Las Vegas. As a disruptor in the retail media landscape, Hy-Vee RedMedia will connect brands directly with Hy-Vee’s robust and diverse customer base across multiple platforms. This venture will help build brand affinity through meaningful and personalized interactions.

Hy-Vee to Host Its Quarterly Best of Local Brands Summit November 8

September 22, 2023 Hy-Vee

Hy-Vee, Inc. announces today that it will host its next quarterly Best of Local Brands Summit in November to expand and enhance the product offerings at its more than 285 retail stores in Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin. Since the Best of Local Brands summits began in early 2021, more than 125 new brands have been selected and are available to Hy-Vee customers.

Uber Offers Exclusive NFL Experience to Launch Hy-Vee for On-Demand Grocery Delivery

August 11, 2023 Uber

Uber Technologies, Inc. announced its new partnership with grocery chain Hy-Vee to offer on-demand and scheduled grocery delivery to customers across the Midwest, strengthening Uber Eats’ grocery selection in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin.