Upshop and Swish Brand Experiences Announce Strategic Partnership to Surprise and Delight eCommerce Shoppers

February 12, 2025 Upshop

By integrating Sponsored Product Sampling capabilities to the platform, retailers can surprise and delight shoppers while generating new revenue streams.

Hy-Vee Brings Back Market Grille Restaurants with New Food Offerings

January 30, 2025 Hy-Vee

Hy-Vee, Inc. announced that it will transition all its in-store restaurant locations across the Midwest to Hy-Vee Market Grille locations with a brand-new menu that primarily focuses on breakfast and burgers. Beginning Feb. 4, all Hy-Vee restaurants will offer a new breakfast menu. A new lunch and dinner menu will roll out throughout the month of February.

Hy-Vee Names Retail Media Leader as its Chief Marketing Officer

January 29, 2025 Hy-Vee, Inc.

Hy-Vee, Inc. announces that Kathryn Mazza, who previously served as senior vice president of Hy-Vee’s retail media network RedMedia, has been promoted to senior vice president and chief marketing officer for Hy-Vee, and president of RedMedia.

Grocery TV and Hy-Vee Partner to Power One of the Largest In-Store Retail Media Networks in U.S. Grocery

December 12, 2024 Grocery TV

Grocery TV will connect Hy-Vee’s screens to The Trade Desk, enabling RedMedia, Hy-Vee’s retail media network, to manage their off-site and in-store campaigns from a unified platform. To complement RedMedia’s efforts, Grocery TV’s experienced media partnerships team will drive incremental brand revenue by incorporating Hy-Vee into its network of more than 5,000 grocery stores. In addition to brand advertising, Hy-Vee will manage its own in-store messaging through Grocery TV’s Content Management System (CMS).

Hy-Vee Optimizes Supply Chain Execution and Inventory With Manhattan Solutions

November 7, 2024 Manhattan Associates

Manhattan Associates Inc. announced the results of its successful partnership with Hy-Vee, Inc., an employee-owned grocery retailer with locations in nine Midwestern states.