The 2024/2025 Honeycrisp crop is in shorter supply and the current rate of movement is greater than supply can sustain. Stemilt Marketing Director, Brianna Shales, looks at the latest Stemilt data that supports a need to shift promotion plans from Honeycrisp to other apples like Cosmic Crisp®, SweeTango® SugarBee® and Envy® to relieve industry pressure on Honeycrisp volumes. …
Since fall is when most apples are sitting at the front of stores, that’s where sales can be made. Figuring out effective merchandising strategies and offering packaged items can help drive impulse and online sales. Stemilt has EZ Band sustainable four packs, Lil Snappers® kid-size fruit and other bagged apple options to build up the category and meet consumers with at the front door. …
Pucker up, as First Kiss will be an early variety primer to the fall apple season. Available from our Midwest facilities in mid-August, this bright and sassy variety provides a jump start to new fresh crop sales. First Kiss – which debuted in limited supply to a fan base of committed consumers over the past few years is headed back to retailer shelves in even greater numbers this season. …
As the new crop apple season dawns upon us, there is cause for
excitement in the apple industry. Washington State, proudly reports a remarkable 29% increase
in its apple crop. This surge in production can be attributed to the favorable spring conditions
that have nurtured a bountiful yield of clean and high-quality fruit. …
The new brand will encompass the company’s entire offering of non-proprietary apple varieties, which includes Honeycrisp, Granny Smith, Fuji, Pink Lady, and more. Joyfully Grown™ will also encompass all varieties of pears, as well as Rainier and Sweet Red Cherries. …
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