It’s certainly been a wild year for the floral industry, yet we see positive signs for the future. Most recently, the Society of American Florists conducted a survey of retail florists to learn their thoughts on the upcoming December holiday. …
The timeline of Christmas selling continues to evolve, with Black Friday and Cyber Monday compelling many retailers to be “first out” with the holiday. As a result, the transition time between Fall, Halloween, Thanksgiving, and Christmas has become shorter and shorter each year as we compete with the efficiency of the 24/7 online “clicks” to buy floral products and other gifting items. …
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