Year of the Sunflower & Lettuce Highlighted Wide Diversity Inspiring Gardeners 

October 9, 2024 Fleuroselect

Over the past summer, Fleuroselect’s ‘Year of the Sunflower & Lettuce’ campaign celebrated the wide assortment and versatile use of these crops, engaging retailers and gardeners across Europe. The Plant of the Year initiative covers two crops each year, one flower and one vegetable and is aimed to boost sales of Fleuroselect members’ existing varieties by showing a wide diversity of plant shades and shapes to retail and gardeners.