Wholesum is excited to announce the launch of its new Heirloom Tomato Merchandising Kit. This all-in-one resource is the ultimate guide to the art of selling heirloom tomatoes. The kit is designed to empower retailers and produce merchandisers to elevate heirloom tomatoes, tap into their unique charm, and boost sales for this rapidly growing subcategory. …
Wholesum, Fair Trade Certified growers and shippers of organic farm-fresh vegetables, recently announced its first harvest of greenhouse-grown organic heirloom tomatoes. The new and exquisite assortment of heirlooms are grown in state-of-the art greenhouses at the company’s farm in Amado, Arizona. The tomatoes will make their debut at the Global Produce and Floral Show in Orlando this month. …
Several Guatemala Produce Trade Association (GPTA) members are marketing heirloom tomatoes to help retail and foodservice customers increase the flavor and excitement of their tomato offerings year-round. …
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