The Hass Avocado Board (HAB) is hosting the next installment in its complimentary industry webinar series, on May 26, 2022, from 1:00 p.m.-1:30 p.m. PT. The webinar, “Leveraging the Avocado’s Nutrition Story to Drive Demand,” will educate attendees on highlighting the nutritional benefits of avocados to help drive demand using ready-to-use resources from HAB’s Avocado Nutrition Center and Love One Today®. …
Mission Produce, Inc., the world leader in sourcing, producing, and distributing fresh Hass avocados with additional offerings in mangos, today announced it has named Timothy Bulow as President and Chief Operating Officer, effective no later than August 1, 2022. Mission’s Founder Steve Barnard will continue to serve in his role as Chief Executive Officer and a member of the Board of Directors. …
Mission Produce continues the “Experience the Difference” campaign by highlighting the company’s world-class ripening and distribution capabilities, which are designed with the goal of driving consumption, reducing shrink, maximizing sales and increasing customers’ profitability with longer-lasting avocados and mangos. …
Avocado dollar sales during the fall and winter holidays of 2021 soared to new record breaking highs. The Hass Avocado Board’s (HAB) recently released holiday retail recap report details the retail dollar sales, volume, and average sale price for Hass avocados during the Halloween, Thanksgiving, Christmas, and New Year’s Eve holiday weeks. The retail recap reported sales volume and retail dollar sales reached a combined 145 million units and $171.7 million during the fall and winter holidays. …
To keep pace with the growth of fresh Hass avocados sales, the Hass Avocado Board (HAB) has expanded its staff with four new additions. As research projects have nearly doubled in the past five years and promotion has been proven to play a fundamental role in expanding demand, the science-based expertise, marketing, and administrative support from these four hires will be instrumental in driving HAB’s vision to be America’s most popular and desired fruit by 2025. …
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