Hass Avocado Board

Avocado dollar sales during the fall and winter holidays of 2021 soared to new record breaking highs. The Hass Avocado Board’s (HAB) recently released holiday retail recap report details the retail dollar sales, volume, and average sale price for Hass avocados during the Halloween, Thanksgiving, Christmas, and New Year’s Eve holiday weeks. The retail recap reported sales volume and retail dollar sales reached a combined 145 million units and $171.7 million during the fall and winter holidays. …

To keep pace with the growth of fresh Hass avocados sales, the Hass Avocado Board (HAB) has expanded its staff with four new additions. As research projects have nearly doubled in the past five years and promotion has been proven to play a fundamental role in expanding demand, the science-based expertise, marketing, and administrative support from these four hires will be instrumental in driving HAB’s vision to be America’s most popular and desired fruit by 2025.  …

Hass Avocado Board to debut new Avocado Growth eToolkit during its first industry webinar of 2022. The new e-commerce guide is aimed at helping avocado marketers and retailers get the most out of their online grocery presence. Tim Madigan of the Partnering Group will lead the upcoming webinar on Thursday, March 17, 2022, from 1:00 p.m.-1:30 p.m. PT. …