This partnership signifies Axonet’s expanding reach and capabilities within the retail media space and underscores its commitment to driving meaningful connections between brands and consumers. By leveraging EG America’s highly engaged audience, particularly through its SmartRewards loyalty program, Axonet is poised to deliver advertisers unparalleled opportunities to influence shopping behavior. …
In tandem with these findings, the data also highlights that meat, a high-price point food product, is back on the dinner table for many Americans. Attest’s report in 2021 found that 36% of consumers had reduced their consumption of meat during the depths of the onset of inflation. Today, that figure has declined to 20%, suggesting that as inflation has lessened, consumers are willing to splurge on meat once more. …
According to the study, 72% of shoppers say the economy has directly impacted their grocery spending habits, with a majority trading down to lower-priced alternatives in the face of rising grocery costs. In turn, marketers are placing greater emphasis on customer acquisition and long-term brand building to differentiate as private label competition grows. …
As consumers increasingly turn to TikTok for travel inspiration, a viral trend, grocery store tourism, has many seeing the supermarket as a cultural destination. …
Even when accounting for sample size (which might impact quarterly results), the long-term trend indicates that Gen Z prioritizes low prices and overall value when choosing where to shop for groceries. Great promotions/sales and store loyalty/rewards programs have been less of a driving factor, but both are on an upward trajectory as of early 2024. …
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