New Houseplant Consumer Research Results
The Floral Marketing Fund (FMF), alongside co-sponsors Altman Plants, Costa Farms, Green Circle Growers, Hortica, and Metrolina Greenhouses, are pleased to release the results of a consumer preferences study about houseplants conducted during the COVID-19 pandemic. The results address trends in houseplant purchasing, which has seen growth throughout the pandemic, exploring underlying motivations, documenting emerging trends, and allowing the industry to fully capture the opportunity that this increased interest affords.
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