Pre’s better-for-you beef products, including the company’s #1 selling better-for-you steak lineup of ribeye, filet mignon, New York strip, petite sirloin, ground beef (95%, 92% and 85%), and burger patties (85%) are currently available in the refrigerated meat section at grocery stores nationwide, as well as Amazon Fresh and Instacart. …
Pre Brands is pleased to announce the expanded availability of ground beef products at select Kroger stores in several divisions across the US. The brand’s extension into Kroger comes at a time when consumer demand for better-for-you ground beef is surging, as it offers enhanced nutritional benefits compared to its USDA choice counterparts. …
Verde Farms is proud to announce its largest retail partnership to date with Publix. Starting this month, more than 1,400 Publix locations will feature Verde’s premium steak cuts—ribeye, strip, sirloin, and filet—alongside its popular 85/15 ground beef, bringing healthier, sustainable protein options to households across the Southeast. …
This strategic investment aims to accelerate Verde’s growth in the rapidly expanding better-for-you (BFY) beef category which is currently outpacing conventional beef by nearly three times. Manna Tree first invested in Verde Farms in January 2020. …
In his role, Troy Hoover will now lead all production and logistic activities at Verde Farms. In addition to overseeing all operations at the Verde Farms manufacturing facility based on Pedricktown, NJ, Hoover will manage vendor relationships, partner with the procurement team, ensure safety and quality, improve efficiency, expand capacity and enhance the overall cost structure. …
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