Genuine Alaska Pollock Producers

In Support of Chicago Restaurants, Genuine Alaska Pollock Producers Encourage Diners to “Dine Out to Help Out,” October 18-31

October 15, 2021 Genuine Alaska Pollock Producers

As Chicagoans continue to celebrate in-person dining at the city’s many acclaimed restaurants, the Wild Alaska Pollock industry is coming together to donate sustainable Wild Alaska Pollock – a fresh-tasting, delicious and mild whitefish – to support local restaurateurs. The industry is also providing marketing support which will showcase the amazing dishes the chefs have created by tapping into the versatility of Wild Alaska Pollock, from fillets to surimi to “wings.” …

Surimi Seafood Re-Brand Necessary, GAPP Consumer Research Says

May 18, 2021 Genuine Alaska Pollock Producers

The Wild Alaska Pollock industry must continue to stand united and work to re-introduce imitation crab to consumers, create relevant product nomenclature, positioning, messaging, and retail activation, says new research, the Association of Genuine Alaska Pollock Producers (GAPP) announced. …

GAPP Announces Summer Seminar Series for Wild Alaska Pollock Industry

June 12, 2020 Genuine Alaska Pollock Producers

As part of its continued COVID-19 coverage, a new summer webinar series will explore topics related to new consumer trends, marketing best practices and crisis management communications, the Association of Genuine Alaska Pollock Producers announced. …

GAPP Co-Invests with European Partners to Support Wild Alaska Pollock Launches

May 26, 2020 Genuine Alaska Pollock Producers

Innovative new Wild Alaska Pollock products will soon be coming to retailers across Europe as the Association of Genuine Alaska Pollock Producers (GAPP) invests alongside major seafood companies. As part of its European Partnership Program, GAPP has awarded nearly one million dollars in funding to four partners who are launching exciting new products made with delicious and sustainable Wild Alaska Pollock to feed more European consumers every day. …

Wild Alaska Pollock Week, February 28 – March 8

February 18, 2020 Alaska Seafood Marketing Institute

The Alaska Seafood Marketing Institute (ASMI), in concert with Genuine Alaska Pollock Producers (GAPP) and the Alaska seafood industry, are excited to announce the first-ever Wild Alaska Pollock Week to be held in Seattle, Washington. …