GAPP Adds Marketing Consultant to Team Roster

Christine Durkin, a Marketing Consultant will work part-time for GAPP, helping to manage its Partnership Programs around the world and identifying new marketing opportunities where Wild Alaska Pollock and its attributes can shine.

Data Indicates 2020 Recorded the Highest Percentage of Pollock Consumed by Americans Being of U.S. Origin and Eligible to be Marketed as Wild Alaska Pollock

Based on GAPP’s analysis of 2020 production and trade data, it is clear that Americans are increasingly looking for their Pollock to be Wild Alaska Pollock with a record 61 percent of all Pollock fillets consumed domestically last year being of U.S. origin, GAPP announced.

GAPP Seeks Innovative Proposals for Third Round of North American Partnership Program Funding

The Association of Genuine Alaska Pollock Producers (GAPP) announced today that it is soliciting partners for the third round of funding under the GAPP North American Partnership Program.

GAPP, Trident Announce Partnership to Continue Bringing Innovative Protein Noodles to More Consumers

As part of its North American Partnership Program, the Association of Genuine Alaska Pollock Producers (GAPP) announced today that it will again partner with Trident Seafoods to demo their Protein Noodles made of Wild Alaska Pollock in box stores in the San Francisco Bay Area and along the eastern seaboard, from Virginia to Connecticut.

GAPP Announces Ketchum as Agency of Record

As part of its new organizational Strategic Plan, the Association of Genuine Alaska Pollock Producers (GAPP) announced today that it has hired Ketchum to serve as its agency of record, helping the organization craft a global brand narrative for Wild Alaska Pollock.