CMI Orchards reveals compelling new data showcasing the superior performance of Washington-grown EverCrisp apples. Results from an April study conducted in partnership with Category Partners show consumer test groups overwhelmingly prefer EverCrisp over Fuji when compared in blind tastings. …
The new brand will encompass the company’s entire offering of non-proprietary apple varieties, which includes Honeycrisp, Granny Smith, Fuji, Pink Lady, and more. Joyfully Grown™ will also encompass all varieties of pears, as well as Rainier and Sweet Red Cherries. …
Bringing top-quality import apples and pears from the world’s most sought-after production regions, the leading grower, marketer and distributor of fruits and vegetables sets out to deliver the freshest crop to the North American market at just the right time. …
Don’t take your foot off the promotion pedal yet retailers, spring is the last chance to take advantage of big apple promotions before summer! Stemilt’s marketing director, Brianna Shales, explains the most important thing to remember is to have the right mix of apples in your store on full display to contribute to bottom line apple dollars. …
After quite the winter snowstorm in the northwest, we are back with another episode of Fast Facts: The Cast. Marketing director at Stemilt, Brianna Shales, meets with Stemilt merchandising manager, Tim Harrington, to discuss apple category performance data from Nielsen over the latest 12 weeks from November 7, 2021, to January 29, 2022. …
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