Frieda’s Specialty Produce

Frieda’s 2022 Trend Forecasting – Forks Over Planes, The New Way to Explore

December 23, 2021 Frieda’s Specialty Produce

This new year will, without a doubt, open up more doors (quite literally) as the world adjusts to the reality of COVID being a long-term reality. That said, food trends are more important than ever, as food is truly being used for comfort and as a way to explore the world. The tastemakers at Frieda’s—known since 1962 for creating and spotting trends—offer some interesting predictions for the New Year. …

Concepts and New Balance Partner to launch “Low Hanging Fruit” Footwear & Apparel Collection Honoring the Kiwi and Frieda Rapoport Caplan

November 9, 2021 Frieda’s Specialty Produce

This month, lifestyle retailer and design company Concepts International—famous for collaborating with manufacturers including New Balance, Nike and Adidas—has taken this unassuming fruit as the inspiration behind its latest collaboration with New Balance footwear. The New Balance 992 “Low Hanging Fruit” sneaker honors Dr. Frieda Caplan, the “Kiwi Queen,” and injects her spirit into popular culture. …

Get Stoked for the Holidays with Frieda’s and Lauren Ko, Founder of @lokokitchen and New York Times Best-Selling Author of PIEOMETRY

November 5, 2021 Frieda’s Specialty Produce

To celebrate the start of the November holiday season and to help consumers supercharge their traditional menus and make them extraordinary, today Frieda’s announces its partnership with Lauren Ko, Instagram phenomenon, founder of @lokokitchen and New York Times Best-Selling Author of PIEOMETRY. …

Make Your Store an Immunity Boosting Destination with Frieda’s Variety Citrus

October 27, 2021 Frieda’s Specialty Produce

It’s that time of the year again when the chill in the air sends shoppers to stores to stock up on tissues, teas, and anything to bolster the immune system! Promote your produce department as a go-to destination for a natural immunity boost, taking advantage of the fact that 76% of consumers agree that eating fresh produce is important to building immunity defense1. …

Melanny Gomez Cruz’s New Found Glow from PMA’s Women’s Fresh Perspectives Conference

October 7, 2021 Frieda’s Specialty Produce

The Center for Growing Talent by the Produce Marketing Association, in partnership with Frieda’s Specialty Produce owners, Karen Caplan and Jackie Caplan Wiggins, awarded the winner of the Frieda Rapoport Caplan Women’s Fresh Perspectives Scholarship to Melanny Gomez Cruz of Four Seasons Produce, Inc. Cruz was selected by an independent panel of industry members and was one of more than 20 applicants. …