Retail & FoodService
The Hybrid Sales Edge: How to Champion the End Customer Relationship in Commercial Foodservice
Traditionally, manufacturers have leaned heavily on distributor sales representatives to open doors and introduce them to operators. But in today’s highly fragmented and digital-first market, that approach often leaves manufacturers at arm’s length from the very customers they most want to reach.... Read more
December 11, 2025 | 6 min to read