FlowerTrials

Seven Stunning Candidates Competing for FleuroStar

June 6, 2022 Fleuroselect

Which entry will succeed Begonia I’CONIA Aroma Peach from Dümmen Orange? This year, seven companies – Beekenkamp, Brandkamp, Dümmen Orange, Florensis, Royal Van Zanten, Selecta one and Syngenta Flowers – have submitted their most impressive novelty to take part in Fleuroselect’s FleuroStar Contest. The variety with the highest visual impact at point of sale will be awarded the ‘Winner with the Wow Factor’ at the FleuroStar Award Ceremony on 16 June. …

Selecta One and Evanthia will Join Forces at FlowerTrials 2022

April 11, 2022 Selecta One

The preparations for FlowerTrials® 2022 (14th-17th of June) have started. After a long period of time with hardly any possibilities for novelties to be presented directly to clients, we together with Evanthia are looking forward to this event – a time for catching up with clients, whilst showing new and well-known products and concepts.
This year will be different than last time FlowerTrials® as we will team up for the FlowerTrials® 2022 at a new location: Green ’05 in the Westland region in the Netherlands. …

Plants and People Will Meet Again in Person at FlowerTrials 2022

March 28, 2022 FlowerTrials

After the cancellation of the 2020 edition and last year’s digital alternative ‘Studio FlowerTrials’, the organisation is preparing again for a classical edition with physical attendance. From 14 to 17 June, over 60 breeding companies in the Westland (NL), Aalsmeer (NL) and Rhineland Westfalen (DE) area will open the doors at 29 locations to show their latest assortment in pot and bedding plants to growers, exporters and buyers from across the world. …

FlowerTrials Launches ‘Studio FlowerTrials’

June 3, 2021 FlowerTrials

Meeting its commitment to the members and industry, FlowerTrials® proudly launches the digital alternative ‘Studio FlowerTrials®’. Studio FlowerTrials® will broadcast online on three days in week 24, bringing the latest top novelties in pot and bedding plant breeding to growers, wholesalers, retailers and all interested parties within the worldwide ornamental industry. …

FlowerTrials Cancels 2021 Edition

April 2, 2021 FlowerTrials

While the mood was still cautiously optimistic a few weeks ago, the ongoing and unstable situation in regard to the COVID-19 pandemic has led FlowerTrials to take the decision to cancel the physical event for 2021. …