6 Strategies for Marketing Flowers to Gen Z

August 29, 2024 Rio Roses/Equiflor

Born between 1997 and 2012, this generation is the first to have grown up with the internet and social media, so it’s essential to consider that when marketing to them.

8 Essential Tips to Boost Your Grandparent’s Day Flower Sales

August 27, 2024 Rio Roses/Equiflor

Celebrated the first Sunday after Labor Day, Grandparents Day honors grandparents for their love, wisdom, and support. Of course, there’s no better way to show appreciation to grandparents than flowers!

6 In-Store Strategies for Flourishing Sales and Profits

May 2, 2024 Equiflor/Rio Roses

Mother’s Day is one of the busiest times for your flower shop. With the right in-store strategies, you can enhance customer satisfaction, boost sales, and navigate the Mother’s Day rush with ease. Here are five ways to make your in-store experience as vibrant as your blooms.