Ask any florist, cut flower wholesaler, or flower enthusiast and they will all agree; Shrinkage (cut flower loss before it reaches consumers) presents a huge problem for the floriculture industry. Postharvest products in general, such as FloraLife® Shield, EthylBloc™ and FloraLife® Transport Paper are formulated to limit this waste. …
Online floral sales are here to stay, as you know. So, how do you cater to a more knowledgeable online shopper? And how do you make sure that person will find your floral shop when they search for flowers online? The answer is SEO or Search Engine Optimization. SEO is the practice of increasing traffic to your website through organic search engine results instead of online ads. …
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